Mélange
Mélange is a plant based soup kitchen based in New York.
The visual identity of the brand was minimalist with a natural colour scheme. We incorporated patterns that represent the swirls of plant made cream that garnish the soups that Mélange sells.
Mélange means mixture. The brand represents this in their soup dishes and we made sure to keep this consistent throughout the branding process. A mixture of colour combinations that represent different vegetables are used throughout the branding including: Tomato Red, Olive Green, Pumpkin Orange & Beet Purple.
